In today’s world where people’s lives are highly influenced by technology, there’s really nothing we can’t look up online. Whether it’s a particular service, product, place, person, or solution, results will still come-up.
Take Google for example. It processes over 40,000 search queries every second on average, meaning around 3.5 billion people search on Google per day and leading to 1.2 trillion searches from all over the globe per year.
SEO may be intimidating to handle from afar, but once you understand its purpose and the technical logistics behind it, you’ll be able to work on the best steps to improve your website.
Below are 4 changes to help your website boost their visibility online.
Create Relevant Content
Every single page, especially your main ones, need to have cohesively written, relevant, and easy-to-read content. And as long as it doesn’t sound weird or unnatural, these content should be optimized to hit specific target keywords and phrases.
But what about the use of images? Do they need optimization as well? The answer is YES. In fact, it doesn’t take that much to give your images the proper setting for search engines. You only need to do the following: write a description that makes use of your target keywords and include all alt tags and captions to categorize and tag your image’s role in that particular page.
Optimizing websites require time, creativity, and an eye for the details. If properly done, Google will be able to index your image and make it searchable in Google Image Search. It may be an indirect, route for online users, but it is valuable for it will still lead them to your website.
Improve Title Tags and Meta Descriptions
Title tags are the headlines of your pages as your website appear on search engine results pages, while meta descriptions are the descriptive text found under it.
Both the title tag and meta description tell Searchers on Google about the content and purpose of each of your pages, which makes them responsible on how your pages will appears in search results.
Optimizing both your title page and meta description is like hitting two birds with one stone. One, They increase click-through rates and second. Second, it allows your page to rank higher on search engine results. Explore various web-based tools to help you get an accurate overall assessment of each page on on your website.
Make Your Content Shareable
Missing this simple step will make you miss great opportunities that should’ve helped your website grow.
Include social media sharing icons in your blog post for users to be able to easily share your content — they might have found it relevant and quite helpful. Social media sharing icons don’t contribute to search engine rankings directly, but they do increase visibility to your blog post, making it easier for them to acquire more inbound links. After all, you want to find ways to increase traffic to your website.
For example, your website is WordPress-based, you can add various plug-ins, allowing you to add social media sharing icons to your website.
Improve Site Speed Load Time
Site speed may not be a crucial factor for search engine visibility, but it definitely affects your website’s usability. Having a fast-loading website allows users to maximize their time spent on your pages.
As online marketers, we should always study steps on how we can further optimize our website to satisfy every user’s online experience. We hope this article has been a big help to you and to the future growth of your business.
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