5 Steps on Planning for a Seasonal Marketing Campaign

During seasonal events, gatherings, and celebrations, new opportunities arrive for different business sectors. They’re often the peak season which can skyrocket not just the financial state, but also the online presence of businesses.


Effective seasonal marketing campaigns are accomplished through planning and preparation, collective effort, and time. Peak seasons should be grasped by every business because it gives them a chance to communicate with their audience, market their business, and strengthen their online presence.


Here are 5 steps on how you can achieve an effective seasonal marketing campaign:


Decide on the perfect seasonal opportunity

Study, identify, and understand your target audience. Know their attitudes during a particular season and later pair it with an event that will showcase suitable products and services your business offers.

Take a look at how last year’s most successful marketing campaigns went. By studying and evaluating them, you will be able to answer the following questions:

What approach they took with their content?

What platforms they used to distribute their content?

How they were able to determine their target audience?

What emotions were evoked by their campaign?

Taking the time to look at past marketing campaigns allows you to better analyze and discover similarities that can be used as inspirations for your seasonal marketing campaign’s identity.


Focus on the message you wish to convey

Being able to successfully convey your message to users, especially to your target audience, is one of the most important things to consider for your seasonal marketing campaign.


Use these following points as a guide when you construct your message:

  • Imagine you are your target audience. How can the products or services offered to you help improve a certain aspect of your life? Will it provide you with the help you need?
  • Know what emotions you wish to evoke in your target audience.
  • Once you have them hooked, lace a timely CTA either after certain paragraphs or at the end of your article.


Plan ahead and make a schedule

When it comes to seasonal marketing campaigns, the success of all your efforts on scheduling, planning, and executing all depends on timing.

Hundreds of pitches for different brands come in everyday and the reason why you have to pitch the best and most authentic version of your campaign is because the numbers double during peak seasons.

Prepare for it, plan it, polish it, and send it at least two months prior to the actual event.

Consider knowing when would be the best time to contact your audience, when they will be most willing to engage with what you’re trying to sell them, and how you should approach them.


Make use of your assets and resources

Use of all your marketing platforms such as e-mails, social media, blogging, and SEO to further increase audience engagement and drive traffic to your website.

Staying relevant to today’s trends allows you to better organize both timing and frequency of your content release. It will also have people searching for your products and services because you studied their demands and attitudes.

Distributing your campaign’s message across different placements gives you a higher chance of getting a bigger number and wider range of audience.

It will only be a matter of time until they share it with their social media friends and followers.


Track, report, and review your campaign’s performance

This is where advance planning becomes significantly useful. Part of keeping track with your marketing campaign is being able to act quickly and have backup plans in case something goes wrong during your campaign.

By tracking your campaign’s performance, you’d be able to determine where the significant amount of traffic coming from, what approach works best, and how often you should publish your content.

You must always be adaptable to change and driven to put things back on track after it for the development and success of your campaign.


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